Lucky 13

Lucky 13……….July saw us celebrating 13 years in business together. Both equally proud to have made it through this far, here’s to the next 13ūüôā

We would like to thank our customers and suppliers for there continued support and business.

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A designer day in the life……

Student Joe Dixon joined us for one week of work experience during the summer this year. Joe who is from Queen Elizabeth Grammar School worked alongside Managing Director Andre and gained an insight into the business from a graphic design aspect and hopes that this background will benefit his interest in design when he leaves school.

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We wish Joe every success with his exams and future studies.

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Physiotherapy branding launched

Sheffield based Physiotherapy clinic “Physio for Fitness” approached edge to create an updated brand style for the business, operating for 16 years from its’ Gleadless location, the clinic¬†offers physiotherapy treatment for pain ranging from neck, back, joint, muscular, arthritic and nerve pain along with treating headaches and sports related injuries.

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The brand was developed which¬†then resulted in it being utilised for a¬†set of direct mail being printed, collated and sent out to GP’s in the local area.

For further details about the products or services available with edge, please email: enquiries@edgeinteractive.org.uk or tel: 01652 653800.

Physio for Fitness treatment enquiries tel: 0114 264 7566.

 

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Chic Wedding Car Hire

Based in Collingham near Newark, Chic Wedding Car Hire approached edge for a business logo design and website build.

The website to be used to showcase a Citroen Traction Avant as a hire vehicle for weddings and special occasions. A simple, classic feel was proposed for the overall style of the brand and website with customers being shown information about the beautiful car and a gallery of images.

To view the website visit: http://www.chicweddingcarhire.co.uk for further details about any of the products or services available at edge email: enquiries@edgeinteractive.org.uk or tel: 01652 653800.

An Ecological Adventure

Edge are pleased to launch the latest website design and build for eco tour business EcoTour Sumatra, an ecological adventure tour company specialising in guided signature tours in Indonesia.

The business offer a choice of ‘adventure tours’ where you can experience trekking in the rainforest, orangutans in the wild, bathing with elephants and the largest flowers in the world.

Edge were asked to develop the branding for the business alongside the new website design and build, the website providing potential travellers with information about the tours available, the local area and how the business supports this too and also travel tips, testimonials and a gallery.

To view the finished website visit http://www.ecotoursumatra.co.uk for further details about the products and services available at edge email: enquiries@edgeinteractive.org.uk or tel: 01652 653800.

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The Perfect Website Recipe

We have now launched our latest website on behalf of Lincolnshire based cake baker and decorator Crown Cake. Having been approached to design a brand for the business a website was then built to coincide with the new brand launch.

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Specialising in bespoke cakes for all occasions including elegant wedding cakes, birthdays & anniversaries, the business also supply cup cakes and hand made sugar decorations.

As part of the website build you’ll find a gallery full of amazing creations and ideas. Visit the new website http://www.crowncake.co.uk

For further details about any of the products and services provided by edge email: enquiries@edgeinteractive.org.uk or tel: 01652 653800

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What’s in a logo?

Brand identity aka the lowly company logo is sometimes neglected and left on the shelf as something that once complete will see a business through to the end of time. Whilst many businesses hold this precious marketing tool close to its heart and allow it to evolve alongside the business and its growth, others leave their brand to become stale and it soon becomes something which holds them back in another decade.

Next on the hot list are¬†customers allowing the mis-use of their brand with anything from its colouring, shape and size or even typestyle being altered through its use.¬†It’s a big business with blue chip companies spending thousands, millions even in some cases to ensure that their identity remains consistent across the board whether they be printing stationery, selling online or¬†even down to the¬†packaging that their products are delivered in all remaining corporate.

Does what it says on the tin…..literally….we are bombarded by images and brands on a daily basis and this means that your brand has to compete with the very best. Some brands choose clever ways to incorporate their message although a simple strap line can be¬†used to tell your target audience what you do or sell instantly.

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amazon fedex

 

Unilever use the U to hold images of associated items to the products that they produce, Baskin Robbins have 31 flavours of ice cream Рcan you see this in their logo? Amazon sell anything from A to Z with a cheeky smirk whilst FedEx have an arrow within the Ex in their brand.

Whatever you choose to do make sure its fresh and kept up-to-date, be consistent with your brand and ensure that it says what you want to tell your customer about you.

For further branding information email enquiries@edgeinteractive.org.uk or telephone 01652 653800.

Brand images were sourced via Google as examples and are not for re-use, copyright of their respective companies.