Physiotherapy branding launched

Sheffield based Physiotherapy clinic “Physio for Fitness” approached edge to create an updated brand style for the business, operating for 16 years from its’ Gleadless location, the clinic offers physiotherapy treatment for pain ranging from neck, back, joint, muscular, arthritic and nerve pain along with treating headaches and sports related injuries.

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The brand was developed which then resulted in it being utilised for a set of direct mail being printed, collated and sent out to GP’s in the local area.

For further details about the products or services available with edge, please email: enquiries@edgeinteractive.org.uk or tel: 01652 653800.

Physio for Fitness treatment enquiries tel: 0114 264 7566.

 

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Chic Wedding Car Hire

Based in Collingham near Newark, Chic Wedding Car Hire approached edge for a business logo design and website build.

The website to be used to showcase a Citroen Traction Avant as a hire vehicle for weddings and special occasions. A simple, classic feel was proposed for the overall style of the brand and website with customers being shown information about the beautiful car and a gallery of images.

To view the website visit: http://www.chicweddingcarhire.co.uk for further details about any of the products or services available at edge email: enquiries@edgeinteractive.org.uk or tel: 01652 653800.

An Ecological Adventure

Edge are pleased to launch the latest website design and build for eco tour business EcoTour Sumatra, an ecological adventure tour company specialising in guided signature tours in Indonesia.

The business offer a choice of ‘adventure tours’ where you can experience trekking in the rainforest, orangutans in the wild, bathing with elephants and the largest flowers in the world.

Edge were asked to develop the branding for the business alongside the new website design and build, the website providing potential travellers with information about the tours available, the local area and how the business supports this too and also travel tips, testimonials and a gallery.

To view the finished website visit http://www.ecotoursumatra.co.uk for further details about the products and services available at edge email: enquiries@edgeinteractive.org.uk or tel: 01652 653800.

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The Perfect Website Recipe

We have now launched our latest website on behalf of Lincolnshire based cake baker and decorator Crown Cake. Having been approached to design a brand for the business a website was then built to coincide with the new brand launch.

Crown

Specialising in bespoke cakes for all occasions including elegant wedding cakes, birthdays & anniversaries, the business also supply cup cakes and hand made sugar decorations.

As part of the website build you’ll find a gallery full of amazing creations and ideas. Visit the new website http://www.crowncake.co.uk

For further details about any of the products and services provided by edge email: enquiries@edgeinteractive.org.uk or tel: 01652 653800

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What’s in a logo?

Brand identity aka the lowly company logo is sometimes neglected and left on the shelf as something that once complete will see a business through to the end of time. Whilst many businesses hold this precious marketing tool close to its heart and allow it to evolve alongside the business and its growth, others leave their brand to become stale and it soon becomes something which holds them back in another decade.

Next on the hot list are customers allowing the mis-use of their brand with anything from its colouring, shape and size or even typestyle being altered through its use. It’s a big business with blue chip companies spending thousands, millions even in some cases to ensure that their identity remains consistent across the board whether they be printing stationery, selling online or even down to the packaging that their products are delivered in all remaining corporate.

Does what it says on the tin…..literally….we are bombarded by images and brands on a daily basis and this means that your brand has to compete with the very best. Some brands choose clever ways to incorporate their message although a simple strap line can be used to tell your target audience what you do or sell instantly.

unilever baskin robbins

amazon fedex

 

Unilever use the U to hold images of associated items to the products that they produce, Baskin Robbins have 31 flavours of ice cream – can you see this in their logo? Amazon sell anything from A to Z with a cheeky smirk whilst FedEx have an arrow within the Ex in their brand.

Whatever you choose to do make sure its fresh and kept up-to-date, be consistent with your brand and ensure that it says what you want to tell your customer about you.

For further branding information email enquiries@edgeinteractive.org.uk or telephone 01652 653800.

Brand images were sourced via Google as examples and are not for re-use, copyright of their respective companies.

 

 

 

 

High Impact Graphics

With branding being at the forefront of any business, your image needs to be impactful whether you’re handing over a business card or exhibiting internationally.

We have the great pleasure of working with a number of clients assisting them with their ‘large format’ graphics which have been used at local trade shows, international exhibitions and for use for internal promotion to welcome customers into a corporate looking area.

We have produced high impact graphics for internal office walls, exterior signage, vehicle livery, exhibition stands, portable pop up exhibition stands and pull up banner stands.

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For details about any of our graphic services please email enquiries@edgeinteractive.org.uk or tel: 06152 653800.

Spring clean your website…simple ways to refresh your website.

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It’s always a good idea to take a look at the ways in which your business is perceived from a customer point of view. As your website can be a customers first port of call it’s important to make sure that their needs are being met.

If your website looks and feels a little stale, now is the time to make a change, we’ve listed a few quick ways in which you can freshen up your site:

Take Stock – is your content accurate? Are your photos up-to-date? Are all your links working? Take a step back and look at your site through the eyes of your customer. Have your business goals changed since you launched your site and are they reflected in the way you are promoting these areas on your website? Are your contact details prominent and can your customers actually find your premises?

Branding Exercise – how does your logo sit on your site? Is it looking dated and in need of a freshen up? Does it sit alongside your domain name and actually portray what you offer as a business? Are your social media pages connected to your site and are they corporate in terms of your logo and what your products and services are.

Upgrades – with google rankings being of importance to all businesses. Upgrades can include content management, mobile versions of websites, social media linkage and perhaps selling your products online.

If you’d like to look at ideas and suggestions to upgrade or generally Spring clean your website email enquiries@edgeinteractive.org.uk or Tel: 01652 653800.

 

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