Whitehall recoginition

Whitehall Cabinet Matters is a cross governmental newsletter circulated across all central government departments acting as a conduit for the dissemination of good practice. COAST, its partnership with Edge Interactive and its marketing strategy has been cited in this briefing as an example of targeted social marketing in the work with young people. This has happened as part of the work we continue to do with the National Social Marketing Centre in London.

Well done to the COAST team who have been instrumental in our work with young people and to Edge Interactive.

Exciting Business Landmark


We are both pleased and excited to announce that on 1 March 2010 Edge Interactive merged companies with another local and successful business newmediachoice.

Newmediachoice had, for some time, been busy both sides of the Atlantic in servicing clients throughout the UK and in America. The success of its overseas venture brought new demands on the business and in 2009, a number of companies were selected to partner with them in delivering client services.

Over this period, edge developed a close working relationship with newmediachoice. The synergies between the two companies became evident; not only in relation to our business values and levels of experience, but also in terms of our reputation for providing high quality and cost-effective marketing solutions. Because of this, the decision was taken to explore the options of merging the two businesses, and I am delighted to announce, that as of 1st March 2010 this alliance has now been realised.

The merger of our companies will form part of an exciting and ongoing expansion plan for the business and will further enhance the offering to our loyal client base. Valued customers will continue to receive the highest levels of customer service and will now benefit from a larger pool of expertise offered by our extended team.

The UK operations will remain headed up by edge interactive’s joint Managing Director’s Bev Ross and Andre Bamforth with the overseas developments being handled by newmediachoice Managing Director Sophie Freear.

The merger will be celebrated with a champagne reception open event at the company headquarters in Brigg, Lincolnshire on Thursday 22 April from 1.00pm – 5.00pm. Anyone interested in joining us on the day to meet the team will be most welcome.

For further information contact Bev Ross on 01652 653800 or email bev@edgeinteractive.org.uk.