Creating a lasting impression

The kitchen is the heart of every home and a kitchen which is both practical and stunning to look at will create a lasting impression. Richard Storey Kitchens wanted to create the visual excitement of a new kitchen through their website and asked edge to get involved.

edge produced an eye catching brand for the business and designed a website which would showcase the beautiful kitchens available.

The new website is now live and the branding has been rolled out onto the company vehicles and into the brand new showroom in Scunthorpe.

For further details visit


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The Sweet Smell of Success

edge are proud to announce it’s latest project launch, a perfume designed exclusively for teenage girls. Approached in 2012 edge worked closely with the couple behind the new fragrance Nabila and Kamaal Ismail to produce various promotional materials, a website and social media pages and even managed to squeeze in a photography shoot within the tight timing schedules set.

The product, a brand new fragrance designed specifically with teenage girls in mind to go on sale in Harrods on 1 June 2013. The story behind the product is told by Nabila and stems from her need to find a fragrance for a younger sister as a gift, having searched department stores and perfume counters there appeared to be a gap in the market for a product of this kind, four years of hard work, determination and preparation later, Pink Addiction was born.

Managing Director of edge Andre Bamforth attended the fragrance launch in Harrods, Knightsbridge, London where the first batch of perfume went on sale commented; “we were thrilled to work with such a lovely couple who knew exactly what they wanted for their product and its launch, we have thoroughly enjoyed the process and are really happy with how the product has been received since its launch”.

Full details of Pink Addiction are available online at

Photo Top: Nabila Ismail the founder of the Pink Addiction fragrance. Below: Andre Bamforth, Managing Director of edge making one of the first purchases of Pink Addiction in Harrods.



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