GDPR (General Data Protection Regulation)… It’s coming soon

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It’s time to start preparing your website.

You may or may not be aware of the looking GDPR rules governing the handling of personal data, which are to be enforced as of May 2018. The General Data Protection Regulation (GDPR) was introduced by the European Union and will take place regardless of the UK’s departure from the EU.

As a digital agency we must take any new legislation seriously to avoid problems and as such your company should too. The strict regulations will replace the already stringent existing ones with regards to how companies collect, store and use personal information. At it’s core, the GDPR aims to give back control to ordinary people when it comes to their personal data. Following review after serious data breaches, hacks and other online data crimes in the UK the new regulations will come into force on the 25th May 2018. Business owners who may fall foul of the new regulations will be shown more leniency if they have shown awareness of it and are taking steps to meet its obligations, their organisations being less likely to be fined.

What do the provisions include?
The legal right of people to access, correct, delete or transfer personal information held about them on any company system.
The requirement for citizens to provide explicit consent for their personal data to be held, after which companies must save this consent.
The legal obligation for organisations to inform the relevant data authorities and consumers, within 72 hours of breaches to data security.

What do you have to do to make your website compliant?

  • Customers must have opt-in tick boxes for you to send them any information.
  • Customers must have the option to opt-out or delete themselves entirely from your database/records at any time.
  • All Privacy Policies will need to be updated.
  • Sensitive Personal Data must be SSL protected and also have the options above included for opt-out.


For full information you can find resources and check lists to ensure you are compliant at:
https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/

If you have any questions relating to your website please contact us:
Email: enquiries@edgeinteractive.org.uk Tel: 01652 653800.

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Baby it’s cold outside!

Online shopper

With the UK set to endure freezing temperatures and snow this week, consumers now prepare by making more of their every day shopping purchases choices online. With this in mind, we are looking at  growth of the online shopping market in the UK.

From 2016 to 2017 the online buying market increased in sales by a huge 21.3% with an estimation of it being up to a 30% increase in the latter half of last year. The market for online shopping is growing fast with approximately 97% of UK consumers having bought at least one product online in the last twelve months. The United Kingdom is now second only to Norway for making e-commerce purchases in Europe.

When it comes to marketing trends in purchases show that product reviews are crucial for brands who want to make an impact on their audience. Sixty-eight percent of women say they consult product reviews before making a purchase, while 56% will look at social media pages or ask on social media networks for advice. The same study also revealed the top influencing factors when relying on a review:

  • Review quality and overall content
  • Star Rating or mark
  • Quality of the photographs
  • Time and date of the review

If buyers do make a purchase decision, reviews still come second to the product quality and to the price of the item. Value is still very important to consumers. Furthermore 81% of consumers have used a voucher code in the past 12 months.

Our top tips for ensuring that you’re ‘online shopper’ ready:

  • Make sure you have current reviews on your site
  • Invest in quality photography
  • Ensure your social media is up-to-date, link your main site in your bio or have a shop link added, are you enhancing your brand through your social media?
  • Is your site mobile friendly?
  • Have you used a voucher / discount offer?
  • Have you tried doing a social media awareness campaign / competition?

For further information about any of our services or products please email: enquiries@edgeinteractive.org.uk or tel: 01652 653800.

 

*statistic source: gurufocus 2016

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