GDPR (General Data Protection Regulation)… It’s coming soon

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It’s time to start preparing your website.

You may or may not be aware of the looking GDPR rules governing the handling of personal data, which are to be enforced as of May 2018. The General Data Protection Regulation (GDPR) was introduced by the European Union and will take place regardless of the UK’s departure from the EU.

As a digital agency we must take any new legislation seriously to avoid problems and as such your company should too. The strict regulations will replace the already stringent existing ones with regards to how companies collect, store and use personal information. At it’s core, the GDPR aims to give back control to ordinary people when it comes to their personal data. Following review after serious data breaches, hacks and other online data crimes in the UK the new regulations will come into force on the 25th May 2018. Business owners who may fall foul of the new regulations will be shown more leniency if they have shown awareness of it and are taking steps to meet its obligations, their organisations being less likely to be fined.

What do the provisions include?
The legal right of people to access, correct, delete or transfer personal information held about them on any company system.
The requirement for citizens to provide explicit consent for their personal data to be held, after which companies must save this consent.
The legal obligation for organisations to inform the relevant data authorities and consumers, within 72 hours of breaches to data security.

What do you have to do to make your website compliant?

  • Customers must have opt-in tick boxes for you to send them any information.
  • Customers must have the option to opt-out or delete themselves entirely from your database/records at any time.
  • All Privacy Policies will need to be updated.
  • Sensitive Personal Data must be SSL protected and also have the options above included for opt-out.


For full information you can find resources and check lists to ensure you are compliant at:
https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/

If you have any questions relating to your website please contact us:
Email: enquiries@edgeinteractive.org.uk Tel: 01652 653800.

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Baby it’s cold outside!

Online shopper

With the UK set to endure freezing temperatures and snow this week, consumers now prepare by making more of their every day shopping purchases choices online. With this in mind, we are looking at  growth of the online shopping market in the UK.

From 2016 to 2017 the online buying market increased in sales by a huge 21.3% with an estimation of it being up to a 30% increase in the latter half of last year. The market for online shopping is growing fast with approximately 97% of UK consumers having bought at least one product online in the last twelve months. The United Kingdom is now second only to Norway for making e-commerce purchases in Europe.

When it comes to marketing trends in purchases show that product reviews are crucial for brands who want to make an impact on their audience. Sixty-eight percent of women say they consult product reviews before making a purchase, while 56% will look at social media pages or ask on social media networks for advice. The same study also revealed the top influencing factors when relying on a review:

  • Review quality and overall content
  • Star Rating or mark
  • Quality of the photographs
  • Time and date of the review

If buyers do make a purchase decision, reviews still come second to the product quality and to the price of the item. Value is still very important to consumers. Furthermore 81% of consumers have used a voucher code in the past 12 months.

Our top tips for ensuring that you’re ‘online shopper’ ready:

  • Make sure you have current reviews on your site
  • Invest in quality photography
  • Ensure your social media is up-to-date, link your main site in your bio or have a shop link added, are you enhancing your brand through your social media?
  • Is your site mobile friendly?
  • Have you used a voucher / discount offer?
  • Have you tried doing a social media awareness campaign / competition?

For further information about any of our services or products please email: enquiries@edgeinteractive.org.uk or tel: 01652 653800.

 

*statistic source: gurufocus 2016

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Hot off the press…Countryside Art Launches New Tea Towels & Giftware Printing Website

After a full re-vamp we are thrilled to share our latest website to go live….Introducing the all new Countryside Art tea towel and giftware printers website. The site was designed and built by Edge and followed  a corporate re-brand which was also produced by Edge earlier this year.

Print

With 40 plus years experience in the giftware market, Lincolnshire based company Countryside Art specialise in complex print requirements and bespoke customisation. Producing high quality products such as tea towels and textiles, bags and cosmetic bags, cushion covers, melamine products, mugs and paper products and school giftware has made them one of the UK’s leading manufacturers. Countryside Art boast an array of high profile customers which include Help for Heroes, Chatsworth House, Natural History Museum, National Trust and RNLI Lifeboats to name a few.

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Feedback on the website from both the client and customers using the new website have been extremely positive. The site now has features such as a full content management system for ease of updating information, a video feature on the home page, blog, information pages for each of the product categories and stunning new photography.

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Back in 1975 Countryside Art were the first company to have the idea of printing school children’s drawings on to tea towels when the pupils of Eresby Special School in Spilsby used to visit our first workshops for design and printing work experience. The company have since gone from strength to strength and specialise in printed school giftware and fundraising ideas with practical help offered via the website.

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Check out the new live website at http://www.countrysideart.co.uk – if you would like further information about any of the products or services on offer from Edge please call 01652 653800 or email: enquiries@edgeinteractive.org.uk

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Extensive Signage Updates at The SAR Group

Edge have have recently completed the first phase on a series of extensive signage updates for existing client SAR and their head office buildings in Immingham, the latest project includes built up lettering which is a prominent feature in the internal offices of SAR along with a large back lit sign for the meeting room wall.

Edge designed the signage, worked alongside the contractors for production and fitting to oversee the project. The interior staircase now boasts beautiful brushed steel 3D letters and the first floor meeting room now is the proud owner of a halo led back lit aluminium sign with brushed aluminium letters and graphics to wow clients.

sarsigns

For further details about any of the products or services on offer at Edge Interactive please call: 01652 653800 or email: enquiries@edgeinteractive.org.uk

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Corporate Identity Rolled out Globally

Leicester based global packaging specialists Rieke approached edge to look to provide design concepts for the re-branding of the business back in 2015. The company offer a range of packaging and dispensing solutions for a wide variety of markets including food & drink, personal & hair care, pharmaceutical, medical, household & janitorial, oils & chemical paints, solvents & industrial products.

Edge provided a corporate identity to reflect the company values and its position as a global business. Since 2015 the new identity has been rolled out across the group into corporate signage, interior office areas, marketing materials, livery etc.

We are proud to share with you some of the communal office areas, break out areas, visitor entrances and head office buildings.

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For further details about any of the products or services on offer at Edge Interactive call: 01652 653800 or email: enquiries@edgeinteractive.org.uk

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Powering through exhibition season

Following the successful launch of their new website which was designed and built by Edge, Scunthorpe based ESM Power latest project was the design and production of two exhibition stands.

The client requested something flexible for transportation and ease of use, Edge design and produced one large pop up exhibition stand and one smaller pull up banner which will be used across the next season of booked sales exhibitions.

ESM Power ex

For further details about any of the products or services available from Edge Interactive please call: 01652 653800 or email: enquiries@edgeinteractive.org.uk

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New Branding for Local Plumbing & Heating Company

Local business S Clark Plumbing and Heating approached Edge to re-vamp their existing business logo which was given a fresh look with simple type style and colour way. The business who are plumbing, heating and air conditioning contractors were thrilled with their new branding which is now being rolled out onto their vehicles and also onto a new website for the business.

Initial Letter SC Linked Design Logo

For further information about any of the products and services available at Edge Interactive please call: 01652 653800 or email: enquiries@edgeinteractive.org.uk

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